Latest Research Paper Published - Journal of Business Research (Click for Journal Page)

Kumar, A., Paul, J., & Unnithan, A. (2019). ‘Masstige’ marketing: A review, synthesis and research agenda. Journal of Business Research. Elsevier Publication. Impact Factor: 4.02

Latest Research Paper Published - International Business Review (Click for Journal Page)

Kumar, A., & Paul, J. (2018). Mass prestige value and competition between American versus Asian laptop brands in an emerging market-Theory and evidence. International Business Review. 27(5), 969-981. Elsevier Publication. Impact Factor: 3.63.

Latest Research Paper Published - Spanish Journal of Marketing (Click for Journal Page)

Kumar, A. (2018). Story of Aaker’s Brand Persoanlity Scale Criticism. Spanish Journal of Marketing. 22(2), 203-230. doi: 10.1108/SJME-03-2018-005. Emerald Publication.

Great that you are here! Let me introduce myself to you.

I am Ajay Bhagasra, a marketing scholar with inclination towards research. I have come up with this website to share what I know about the subject and methodology which is generally followed in social sciences research. Therefore, I invite you to go through this website to understand my work and also invite you to share your research ideas. I shall be happy to receive any suggestion to enhance our present learning and contribute to our extant knowledge.

Happy to exchange ideas with you! Simply, because - There is more in life!

We are good to go!