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Call for Papers for JBR as Guest Editor

Myself, Dr Ajay Kumar(Central University of Haryana) along with Prof Carolyn Strong (Cardiff Business School, UK & Editor-in-Chief, Journal of Strategic Marketing), Prof Minas Kastanakis (ESCP, London, England & Editor-in-Chief, European Management Journal), Prof Justin Paul (University of Puerto Rico, San Juan, PR, USA & Editor-in-Chief, International Journal of Consumer Studies) and Prof Shlomo Y. Tarba (University of Birmingham, UK & Deputy Editor-in-Chief, British Journal of Management; Incoming Co-Editor-In-Chief, British Journal of Management) are glad to share the call of papers for the special issue of Journal of Business Research -‘Brand Equity, Mass Prestige and Masstige Marketing: Advancing Theories, Methods and Constructs’ as guest editors of this special issue. Journal of Business Research is a premier journal published by Elsevier having impact factor of 4.87 and it is a UK ABS level 3, ‘A’ category ABDC list journal. 
Submission to this special issue begins on 15 April 2021 and submission deadline is 15 June 2021.
The detailed call for paper is available on JBR website. You may click this sectioin for detailed call for paper.

Who I am?

Great that you are here! Let me introduce myself to you.

I am Ajay Bhagasra, a marketing scholar with inclination towards research. I have come up with this website to share what I know about the subject and methodology which is generally followed in social sciences research. Therefore, I invite you to go through this website to understand my work and also invite you to share your research ideas. I shall be happy to receive any suggestion to enhance our present learning and contribute to our extant knowledge.

Happy to exchange ideas with you! Simply, because – There is more in life!

We are good to go!

Check Out My Publications

Here are some of my noted publications

Journal of Retailing and Consumer Services

Impact Factor – 4.22
UK ABS – Level 2, ABDC – A

Journal of Business Research

Impact Factor – 4.87
UK ABS – Level 3, ABDC – A

International Business Review

Impact Factor – 3.64
ABDC – A

Spanish Journal of Marketing

Open Access Article

Research | Marketing | Brand Management