Myself along with Prof Carolyn Strong (Cardiff Business School, UK & Editor-in-Chief, Journal of Strategic Marketing), Prof Minas Kastanakis (ESCP, London, England & Editor-in-Chief, European Management Journal), Prof Justin Paul (University of Puerto Rico, San Juan, PR, USA & Editor-in-Chief, International Journal of Consumer Studies) and Prof Shlomo Y. Tarba (University of Birmingham, UK & Deputy Editor-in-Chief, British Journal of Management; Incoming Co-Editor-In-Chief, British Journal of Management) are glad to share the call of papers for the special issue of Journal of Business Research -‘Brand Equity, Mass Prestige and Masstige Marketing: Advancing Theories, Methods and Constructs’ as guest editors of this special issue. Journal of Business Research is a premier journal published by Elsevier having impact factor of 4.87 and it is a UK ABS level 3, ‘A’ category ABDC list journal. Submission closes on 30 June 2021.
I am excited to share the call for papers for special issue – Masstige Marketing – of International Journal of Consumer Studies, A category journal. I feel honoured to be part of the editorial team of this special issue alongwith Prof Anandakuttan B Unnithan, IIM K; Prof Michel Laroche, Royal Bank of Canada Distinguished Professor, Concordia University, Canada and Editor in Chief, Canadian Journal of Administrative Sciences; and Prof Justin Paul, University of Puerto Rico and Editor in Chief of International Journal of Consumer Studies. Submissions open on 1 Oct 2021 and closes on 1 March 2022. Interested scholars may submit relevant manuscripts.

Who I am?

Great that you are here! Let me introduce myself to you.

I am Ajay Bhagasra, a marketing scholar with inclination towards research. I have come up with this website to share what I know about the subject and methodology which is generally followed in social sciences research. Therefore, I invite you to go through this website to understand my work and also invite you to share your research ideas. I shall be happy to receive any suggestion to enhance our present learning and contribute to our extant knowledge.

Happy to exchange ideas with you! Simply, because – There is more in life!

We are good to go!