This page encompass the discussions which I had with students on the various topics of Marketing Management. It was learning experience to discuss this all with students.
Introduction to Marketing
This is introductory discussion with students on marketing. The objective was to start the course and bring students at the platform from where students can make sense of further discussions of the subject. The introduction is in two parts. The evolution of marketing till its present form is discussed. This include, how marketing has changed over the period of time.
This is the video of discussion with students on the topic of market segmentation. The concept of segmentation alongwith various levels and their examples are discussed at length.
This is the video of discussion with students on the topic of positioning. The concept of positioning is a treat to understand and discuss. The discussion range from understanding positioning conceptually to how should one try to position. The brands and its connection with positioning is also discussed. Discussion picks up from the idea of Al Ries and Jack Trout. It continues with the strategies of positioning, Ideas of positioning, errors of positioning and culminates with an example. The discussion is in three parts.
New Product Development
This is the video of discussion with students on the topic of New Product Development. It discusses the need of developing a new product. It continues with the steps which are recommended to follow while developing a new product. The importance of idea generation, screening is emphasized. Considerable attention is given to the discussion on Conjoint Analysis.
These are videos of discussion with students on Product. It discusses the basic concept of product along with the various levels in which the overall offering can be segregated. It continues with the discussion on augmentation and its various forms. It also talks about product mix. Various analysis at the level of product which a marketer may potentially do are also discussed.
It also contains the inquisitive questions from students. Lot was discussed on consistency in product mix. Line stretching, Line filling, Line pruning, Line modernization are discussed at length.
This is the video of discussion with students on the topic of Marketing Mix. Product. Marketing mix is introduced to students from the work of Neil H Borden. Generally marketing mix is considered as 4 Ps, but here the Neil's concept is also discussed.
This is the video of discussion with students on the topic of price. Discussion on price is carried out in context of current environment. The discussion is started with how the market and marketing is changing and then how to set price is discussed. Various methods of fixing price of product are discussed alongwith their relevance in current scenario. The discussion is in two parts.
Brands and Branding
This is the video of discussion with students on the topic of Brand. Discussion is started with the critical evaluation of the erstwhile definition of brand and it is discussed, how brands should be defined keeping its various roles in mind.
This is the video of discussion with students on the topic of Sales Promotion. Sales promotion as a concept was introduced to students. Thereafter, it became a pure discussion with students asking various types of questions relating to sales promotion.
Ethics in Marketing
This is the video of discussion with students on the topic of Ethics in marketing. Marketing is constantly being blamed for being unethical. Some of the major concerns of ethical problems are discussed in this talk.
Contemporary Practices in Marketing
This is the video of discussion with students on the Contemporary practices in marketing. Marketing practices has gone through massive change. Some contemporary styles like event marketing, Guerilla marketing are discussed at length with students.