Indian Researcher in India Vs Indian Researcher Outside India – A Message from Journal of Marketing

We feel proud of our history of being the teachers to the world. We have cherished this for long until recently when our contribution to the field of discovery have seen noticeable downtrend. Our education system has to look for reforms. Government is also reviving the education policy framed in 1986. The legitimate perspective is that we have got the inherent talent, we have to nurture it. This thought again came to my mind when I was looking at the latest issue of one of the top journals of marketing – Journal of Marketing published by American Marketing Association. Journal is currently running into 81 volume. Prof V Kumar, an Indian origin is currently the editor-in-chief of the journal. In 2017, four issues of journal are out till Dec 2017. These four issues have 31 papers published in it. In addition to these 31 papers, there are 17 accepted papers who have not received any issue number yet. This amounts the total number of papers to 48. It might sound non-contributory but I tried to look at how many Indian origin people have published in JOM in 2017. Astonishingly, I found there are as many as 21 papers out of 48, having 25 unique Indian origin authors (as far as their name is concerned). I used the term unique because there are some authors who have published more than one paper in 2017 in JOM. The following five Indian origin authors have published 2 papers in JOM in 2017:

  • Rishika (University of South Carolina),
  • Subramanian Balachander (University of California),
  • Shrihari Sridhar (University of Taxas),
  • Rajdeep Grewal (University of North Carolina) and
  • Vikas Mittal (Rice University)

The news is good until we scrutinize it more deeply. Out of these 25 Indian origin authors, there are only two authors who have affiliation to any Indian institute (Indian School of Business, Hyderabad), rest are all from universities or institutes outside out country. Majority of these universities are of America. List of universities/institutes from where the publications in JOM has come are:

  • Babson College
  • University of South Carolina
  • University of Taxas
  • Georgia State University
  • Indiana University
  • University of Graz
  • University of Missouri, Columbia
  • University of Washington
  • University of California
  • University of North Carolina
  • University of Waterloo
  • Rice University
  • Nazarbeyer University
  • Lahore University of Management Sciences
  • University of Maryland

The above discussion portrays that we have got it in us but it also throws a question back – Why no Indian University representation? Indians can do it, they have done it. I think that it is important to note and one need to brainstorm how to bring this to our side of Indians!