This page will have the videos of the discussion which I had around various topics of the course of Consumer Behavior in Marketing.

Consumer Behavior - Introduction

This discussion is about the introductory part of consumer behavior. Idea is to build the platform from where the further discussion on consumer behavior can make sense.

Understanding Consumer Motivation

This discussion details the concept of motivation. It starts with need and its understanding from various perspectives. It goes on to explain the types of motivation and its usage by practitioners.

Understanding Consumer Perception

This discussion details the concept of perception. The discussion comprehensively covers the topic. The coverage include - Perception, Sensation, Absolute Threshold, Differential threshold, Subliminal Perception.

Understanding Consumer Attitude

This discussion details the concept of consumer attitude. The discussion comprehensively covers the topic. The coverage include - Attitude, Models of Attitude, Attitude Change Strategies.

Understanding Consumer Personality

This discussion details the concept of consumer personality. The discussion comprehensively covers the topic. The coverage include - Freud Theory, Neo Freudion Approaches, Optimum Stimulation Level etc.

Understanding Consumer Learning

This discussion details the concept of consumer Learning. The discussion comprehensively covers the topic. The coverage include - Classical Conditioning, Instrumental Conditioning, Cognitive Theory of Learning

Understanding Social Class

This discussion details the concept of Social class. The discussion comprehensively covers the topic. Understanding of social class is paramount for marketer in an era when targeting customers with unrecognized needs is the trend.

Self Concept

This discussion details the concept of Self concept. The discussion comprehensively covers the topic. The coverage include - Self concept, self esteem, Ideal self, Actual Self, Impression management, Self consciousness, Identity marketing, Looking glass self, Social comparison theory etc.

Understanding Culture

This discussion details the concept of culture and its importance in marketing. The discussion comprehensively covers the topic. Discussion highlights the importance of Aculturation, Enculturation, Languages, Symbols etc in culture. How to measure culture is also touched on.

Opinion Leadership and Diffusion of Innovation

This discussion details the concept of opinion leadership and diffusion of innovation. The discussion also covers the related topics like word-of-mouth, consumer adoption process etc.

Reference Group and Family Influence

This discussion details the concept of reference group and family influence. Discussion speaks of the types of reference groups in marketing. It also entails the role and use of these groups for marketers. Also covered are the aspects of family and its role in marketing.